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Visual Identity — Juju Vietnam - Takeaway Coffee
My roles:
art direction, illustration, design
Project type
visual identity, character design, packaging
Juju – A Sip of Fun!
Juju was born from a passion for cuteness from young minds, serving coffee and other drinks with an irresistible touch of charm. The chilled yet playful otter was chosen as the brand’s character, embodying Juju’s relaxed yet lively spirit—making every coffee moment more delightful.
Tasked with developing its initial branding and illustration, I "brewed up" a vibrant, fun, and irresistibly adorable visual identity—just like your favorite cup of coffee. Designed to grow and evolve, Juju’s first look is as adaptable as its ever-changing menu, keeping things fresh, engaging, and full of happiness.
Because at Juju, every sip should come with a smile—just like an otter enjoying the flow of surrounding water.
