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Oishi Pinattsu Tết 2025 — Official Key Visual
Project type
key visual, art design
My role
art design
Designed for the Tết 2025 campaign, this key visual brings together the festive warmth of Vietnamese New Year and the upbeat, youthful energy of Pinattsu peanut crackers — that speaks out young and fresh.
The visual must balance the spirit of Vietnamese New Year with the playful energy of the product, making it a conversation starter during gatherings.
🌟 Creative Concept
"Miệng nhai rôm rốp – Nổ chuyện Tết giòn!"
We imagined a world where each crunchy bite launches a planet of good vibes — loud laughs, bold colors, and non-stop chatter.
To connect with younger audiences while honoring the festive roots of Tết, we fused traditional symbols (like áo dài, bánh chưng, mai hoa...) with a vibrant, futuristic party vibe. Think: floating snack planets, neon fireworks, and Gen Z energy.
