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MoMo E-wallet Campaign Graphics
My role
key visual, visual direction, graphic design
[background]
We need to strictly follow brand identity and guidelines to ensure brand consistency across platforms and diversify visuals to keep the audience interested in MoMo’s campaigns and content.
[challenge]
We choose to play with lighting and composition to bring life to the visuals and also to keep the brand identity modern, clean & clear. These techniques are all used to lead viewers to key points in the designs.
[solution]
We choose to play with lighting and composition to bring life to the visuals and also to keep the brand identity modern, clean & clear. These techniques are all used to lead viewers to key points in the designs.
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