top of page
NGANNGUYEN'S PORTFOLIO
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
MoMo E-wallet — Gamification Art Design
My role
key visual, visual direction, graphic design
Project type
gamification, key visual
‘Lắc Deal Sành Điệu’ is an in-app gamified promotion, which went after MoMo’s popular game method - shaking the phone to get rewards for their app transaction. Applying for Christmas, we used the snowball as the key object, and developed a whole theme around it. The challenge of balancing the mood & tone of brand guidelines, Christmas, and gaming, was solved successfully.
bottom of page